Central Lakes and Simonds Launch Partnership Display Village

Date Released - July 15, 2014.

QM Properties and Simonds Homes have announced their first display village partnership will be built at Central Lakes at Caboolture.

“The displays will be Simonds entry into the North Brisbane region,” said Damien Ross, QM Properties Sales Manager. “Simonds are one of Australia’s most successful builders, winning a staggering 73 awards for their product since 1997.”

“They have been in business for three generations since 1949, so are one of the most trusted builders in the industry,” he said.

The homes began construction last week and when the display village at Central Lakes is completed later this year it will be Simonds eleventh display village in Brisbane.

“Central Lakes was an obvious choice for us when choosing a development to enter on the Northside of Brisbane,” said Simonds Homes General Manager, Peter Ryan. “Being so close to the Bruce Highway, it is nice and convenient for our customers to come and view our new displays.”

“The Caboolture area and local surrounding suburbs offer a number of quality developments by QM Properties,” he said. “Central Lakes has a good supply of quality and affordable land for our customers to choose from.”

Simonds will bring a new option into the industry with their style of homes. They pride themselves on being the first home builders to offer high quality architect designed homes at an affordable price.

The company has segmented their product into young families, retirees and investors, which is a match for Central lakes.

The designs are appropriate for these end users, with their distinctive zones for families, sleeping and living as well as the all-important alfresco dining and leisure space.

Simonds point of difference is that they offer a choice of up to eight different themes in the street view elevation.

“The styles are a subtle nod to the federation bungalow, Euro, Cape Cod, Prairie, Post War and Modernist styles,” said Damien.

“Simonds also use a wide selection of materials, like brick, timber, stonework and pebbles, as well as render,” he said. “So they have a different look to other builders.”

Simonds build 1500 homes per year, mostly in Victoria, but are keen to have a higher profile in the Brisbane market.

“Growing up born and bred in Queensland and now running a business with Victorian roots has made it very easy to see and understand what the Queensland market desires,” said Peter Ryan.

“Queenslanders live indoors and outdoors for 12 months of the year and our designs must, and do, reflect this,” he said. “This has meant that we have made changes to some of our more popular designs from Victoria but we have also introduced a good number of completely new designs to ensure we can cater for everyone in Queensland.”

Simonds Homes is a national builder who has been building top quality homes for over 65 years.

“Our ‘fusion online home creation’ service, which we launched in 2007, is very popular with buyers,” said Peter. “This enables them to go on line and select a floor plan, façade and layout, see how it looks and then take a video tour.”

Central Lakes is a quality master planned development with large block, infrastructure landscaping, street scaping and recycled water.

The $300 million development, like many of QM Properties estates, has a water based theme. It features 100 acres of parklands including a large recreational central lake, nature trails, 10 kilometres of bicycle trails and boardwalks, creeks and wetlands. A 50 acre natural environmental park is very popular with families for walking and cycling.

A dramatic stone water feature leads residents into a central avenue layout highlighting native vegetation and public sculpture. The three hectare lake has its own rustic jetty, parklands, picnic and BBQ areas.

The Central Lakes Shopping Village is designed as a contemporary, commercial, single level convenience centre with notable features such as a dramatic raised roof at the entry to Woolworths, open areas that are light, but still provide shade together with timber slats, exposed steel and ply finished to complete the smart contemporary look.

The market has responded to Central Lakes due to the quality of the development, value for money and infrastructure in the areas,” said Damien.

“We are expecting the new display homes from Simonds to be popular with the first home buyers, family and downsizing retiree markets at Central Lakes,” he said.