Retail Boosts Retreat

Date Released - January 8, 2013.

The opening of a new Masters Home Improvement centre is expected to increase the appeal of QM Properties Coomera Retreat.

The Masters centre will add to the list of family restaurants, supermarkets and services already attracting buyers to the development at the northern tip of the Gold Coast.

In 2012, Coomera Retreat was one of QM’s top performing developments experiencing an increase in sales from 2011.

“The position, the infrastructure and the quality of the development are the key factors in a successful precinct,” said QM Properties Sales Manager Damien Ross. “Coomera Retreat is now at the lifecycle stage where buyers can see the quality and style of the area.”

“In the early stages of a development, and before anything has been built, there is fear of the unknown, and buyers are wary of committing,” he said.

However, once homes are constructed and the size and quality can be visualised, buyers are more comfortable with the purchase.

Coomera has attracted 2nd and 3rd home buyers as well as second sales in the area, also a good indicator of the ‘health’ of a suburb.

When appealing to this demographic, the size of the home and construction budget is increased, which has a ‘knock on’ effect. Homes in Coomera Retreat are now 25-50 square metres in size.

“A drive around here just shows the master quality feel of the area, with well maintained homes and gardens,” said Damien.

QM also does not actively market to investors, with a covenant that is designed to attract owner / occupiers.

“The owner / occupier is statistically going to maintain their property to a high level,” he said.

Estates that encourage investment builds to attract tenants tend to result in smaller homes, more cheaply built and of the same ‘cookie cutter’ design to maximise profit.

“Coomera Retreat does not appeal to the investor market and buyers feel secure in resale value,” he said.

This security has been reflected in the buyer profiles, with many residents choosing to upgrade within the development.

Sandra and Barry Nicholls moved into their home at Coomera Retreat twelve months ago.

They relocated from the NSW Central Coast to be closer to the children and grandchildren. The Nicholls had moved into a retirement village, but then decided that Coomera had the best of both worlds.

“It is lovely and quaint, with bush at the end of our street, but still only 20 minutes to the beach at Surfers,” said Sandra. “Our children and grandchildren are all close.”

The Nicholls’ son built the house for them, then decided he liked it so much he moved back in with them!

The covenant includes rendered finishes, tiled or colourbond rooves, and landscaping completed on construction. The covenants are monitored by QM to ensure compliance.

Value added features that quality buyers are seeking out include recycled water to use on lawns and gardens, NBN optic fibre broadband and reticulated gas.

“This gives the future buyer a sense of security in their home investment,” said Damien.